How Does the Process of Corporate Identity Design Work?
When we see any product with the bitten apple logo, the same thing comes to the minds of all of us. Or when we see a star in the front of a car, we immediately recognize a renowned and prestigious brand. The brands we are giving as an example created their corporate identities, we will mention shortly after, years ago in a planned manner and became world leaders.
The first step in branding in a prestigious way will be possible by contacting a corporate identity design company. In simplest terms, corporate identity is the main features and criteria of the representation ability of your institution both within and outside the organization. It is a stance that spreads to everything from the main colour to the logo, from the letterheads and the design of the vehicles of your company. The basis of branding, increasing your recognition and institutionalization in the long-term is laid with the creation of your situation.
How Does the Process of Corporate Identity Design Work?
If you consider institutionalization, you should first choose a good designer. It must be an expert team in this area. A team consisting of a designer, an art consultant, copywriters and a graphic designer. First, they listen to you and try to understand what data you have, the expectations of your institution and your plans in the short and long term. Then, they begin working. At this stage, they start from your logo. The design of the logo, which will be the signature of your organization, is the most important aspect. It must represent the spirit, the ciphers of your organization. The colours should be chosen carefully. For, this colour will be the main colour of your company maybe for years. Still, the logo should be plain and meaningful. It should be easy to apply it to any background and it should be catchy. Here, your logo must be original, comprehensible and very easy to remember. When the logo design stage is over, it comes to the design of other materials of your organization. At this stage of corporate identity design, everything to be used within and outside your institution, including your letterheads, business cards, files, diplomat envelopes, notepads, vehicle designs, promotional materials regarding your organization such as magazines and brochures, any kind of calendar, stickers and eid timetables, are designed down to the last detail. In addition, the attire of your organization’s personnel is also designed at this stage. However, all these designs are first presented to you in the form of a presentation. This stage is called the presentation stage. You indicate the aspects you like or deem as missing in this meeting and give your designer some time more. Such meetings may last a few times in the context of the needs. After all the kinks are ironed out, the production stage begins, in which your long-term corporate identity begins to be created.
Another aspect of the corporate identity design is the virtual world. It is possible to add a web-designer and a social media consultant among the group of experts mentioned above. A website dominated by the main colours of your organization, representing you very well, which will be the first smiling face to bring you before those who are searching for you on the internet and create a positive impression, is quite a significant step in your institutionalization. Again, the power and effect of social media in our day is an undeniable fact. The road map that your social media consultant will draw will increase your recognition in this channel where millions of people meet every day.
Why is corporate identity design necessary?
The most important target for creating a corporate identity is to have a prestigious place in business world.
Being self-confident as an organization having proved itself among the rivals is the most important privilege of attaining a corporate identity.
It should always be noted that corporate identity design is a long-term investment and it is incorrect to expect results immediately.
